My studio’s approach to design is holistic: creative direction, graphic design, UX, and everything in between. This means zooming between first-person and bird’s-eye, shifting perspective to find solutions. Learn, play, break rules–the work knows where it should go.

My studio’s approach to design is holistic: creative direction, graphic design, UX, and everything in between. This means zooming between first-person and bird’s-eye, shifting perspective to find solutions. Learn, play, break rules–the work knows where it should go.

Holistic Design Processes

Select Projects

  • “He consistently looks to integrate, discovering unforeseen relevance in ideas that might otherwise be left behind.”

    Keith Recker, Editor in Chief and Co-Owner, TABLE Magazine

  • “Noah creates work that is both beautiful AND highly functional— braiding together aesthetics and thoughtful problem-solving.”

    Catherine Casalino, Founder of Casalino Design, NY

  • “In every engagement I’ve experienced thoughtful direction and guidance delivered through great design systems thinking.”

    Ben Paluba, Founder, Arktct

About

Hi, I’m Noah, a New Yorker who long ago headed West. Logicontrol is the studio I’ve run since 2002.

At Parsons I learned that design isn't just about beauty—it's about discovering meaning. Since then I’ve worn a good number of hats: graphic designer, UX specialist, art director, brand strategist, therapist to clients in crisis. Whether in-house, agency, or studio, my practice centers on curiosity, collaboration, and the understanding that every problem comes down to people.

I call myself multidisciplinary because I'm happiest learning and creating—discover, sketch, refine, repeat. The alchemy that marries form and concept is my lighthouse. And I’ve been lucky enough to work with clients who care about culture, community, and the world. Design should be a conversation. I try to make sure there’s something worth hearing.